🧠 Behavioral Economics

Discover how psychology influences economic decisions and challenge traditional rationality assumptions

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Behavioral Economics Curriculum

12
Core Units
~120
Behavioral Concepts
30+
Cognitive Biases
80+
Real-World Applications
1

Introduction to Behavioral Economics

Understand the foundations of behavioral economics and its departure from traditional economic theory.

  • Traditional vs behavioral economics
  • Bounded rationality
  • Systematic biases
  • Historical development
  • Key contributors
  • Methodological approaches
  • Experimental economics
  • Policy implications
2

Prospect Theory

Master Kahneman and Tversky's groundbreaking theory of decision-making under risk.

  • Value function
  • Reference dependence
  • Loss aversion
  • Probability weighting
  • Certainty effect
  • Reflection effect
  • Framing effects
  • Applications to finance
3

Heuristics and Biases

Explore mental shortcuts and systematic errors in human judgment and decision-making.

  • Availability heuristic
  • Representativeness heuristic
  • Anchoring and adjustment
  • Confirmation bias
  • Overconfidence bias
  • Hindsight bias
  • Base rate neglect
  • Conjunction fallacy
4

Time Preferences and Self-Control

Analyze how people make intertemporal choices and struggle with self-control problems.

  • Hyperbolic discounting
  • Present bias
  • Time inconsistency
  • Procrastination
  • Commitment devices
  • Mental accounting
  • Saving behavior
  • Addiction models
5

Social Preferences

Examine how social considerations affect individual economic decisions.

  • Altruism and fairness
  • Reciprocity
  • Trust and cooperation
  • Inequity aversion
  • Social norms
  • Peer effects
  • Public goods provision
  • Charitable giving
6

Choice Architecture

Understand how decision environments influence choices and the design of nudges.

  • Choice architecture principles
  • Default options
  • Framing effects
  • Social proof
  • Salience
  • Nudge theory
  • Libertarian paternalism
  • Policy applications
7

Behavioral Finance

Apply behavioral insights to understand financial markets and investor behavior.

  • Market anomalies
  • Investor psychology
  • Herding behavior
  • Momentum and contrarian effects
  • Bubbles and crashes
  • Portfolio theory extensions
  • Retirement planning
  • Financial advice
8

Consumer Behavior

Analyze how psychological factors influence consumer choices and market outcomes.

  • Consumer psychology
  • Brand loyalty
  • Price perception
  • Quality inference
  • Product differentiation
  • Advertising effects
  • Shopping behavior
  • Online commerce
9

Labor Market Behavior

Explore how behavioral factors affect employment, wages, and workplace dynamics.

  • Job search behavior
  • Wage bargaining
  • Workplace motivation
  • Performance incentives
  • Discrimination
  • Career choices
  • Work-life balance
  • Organizational behavior
10

Health Economics Applications

Apply behavioral insights to health decisions, medical care, and public health policy.

  • Health decision-making
  • Risk perception
  • Medical compliance
  • Lifestyle choices
  • Insurance decisions
  • Preventive care
  • Health information processing
  • Public health interventions
11

Experimental Methods

Learn to design and conduct behavioral economics experiments and field studies.

  • Laboratory experiments
  • Field experiments
  • Natural experiments
  • Randomized controlled trials
  • Survey methods
  • Behavioral measurement
  • Statistical analysis
  • Ethical considerations
12

Policy Applications

Examine how behavioral insights can improve public policy design and implementation.

  • Behavioral public policy
  • Nudging for good
  • Tax policy design
  • Environmental behavior
  • Education policy
  • Welfare programs
  • Digital government
  • Policy evaluation

Unit 1: Introduction to Behavioral Economics

Understand the foundations of behavioral economics and its departure from traditional economic theory.

Traditional vs Behavioral Economics

Compare and contrast the assumptions and methods of traditional and behavioral economics.

Rationality Psychology Realism
Traditional economics assumes people are perfectly rational, have unlimited cognitive abilities, and always maximize their utility. Behavioral economics recognizes that people are human - they make systematic errors, have limited cognitive capacity, and are influenced by emotions and social factors.
# Traditional vs Behavioral Economics Comparison
economics_comparison = {
  "traditional_economics": {
    "assumptions": {
      "rationality": "Perfect rational actors",
      "information": "Perfect or near-perfect information",
      "preferences": "Stable and consistent preferences",
      "computation": "Unlimited cognitive abilities"
    },
    "methods": ["Mathematical modeling", "Equilibrium analysis"],
    "goal": "Elegant theoretical predictions",
    "strengths": ["Clear predictions", "Mathematical rigor", "Policy insights"]
  },
  "behavioral_economics": {
    "assumptions": {
      "bounded_rationality": "Limited cognitive capacity",
      "systematic_biases": "Predictable errors in judgment",
      "context_effects": "Decisions influenced by framing",
      "social_influences": "Preferences affected by others"
    },
    "methods": ["Experiments", "Psychological insights", "Field studies"],
    "goal": "Realistic understanding of human behavior",
    "strengths": ["Empirical accuracy", "Policy relevance", "Predictive power"]
  }
}

Bounded Rationality

Explore Herbert Simon's concept of bounded rationality and its implications for economic decision-making.

Bounded Rationality Components:
• Limited cognitive capacity to process information
• Satisficing rather than optimizing behavior
• Use of heuristics and shortcuts
• Environmental constraints on decision-making
Implications for Economic Theory:
• Markets may not always clear efficiently
• Information processing costs matter
• Simple rules often outperform complex optimization
• Context and presentation affect choices
# Bounded Rationality Framework
bounded_rationality = {
  "cognitive_limitations": {
    "working_memory": "Limited capacity for processing",
    "attention": "Selective focus on information",
    "time_constraints": "Pressure to decide quickly",
    "information_overload": "Too much data to process"
  },
  "decision_strategies": {
    "satisficing": {
      "definition": "Choose first acceptable option",
      "vs_optimizing": "Good enough vs best possible",
      "advantages": ["Faster decisions", "Lower cognitive cost"]
    },
    "heuristics": {
      "definition": "Mental shortcuts for decision-making",
      "examples": ["Rules of thumb", "Pattern recognition"],
      "trade_off": "Speed vs accuracy"
    }
  },
  "economic_implications": {
    "market_outcomes": "May deviate from theoretical predictions",
    "firm_behavior": "Strategic simplicity often preferred",
    "policy_design": "Must account for cognitive limitations"
  }
}

Systematic Biases

Understand how cognitive biases create predictable patterns of deviation from rational choice.

Key Characteristics of Systematic Biases:
• Predictable and consistent across individuals
• Often unconscious and automatic
• Persist even when people are aware of them
• Can be beneficial in some contexts but harmful in others
Common Categories:
• Cognitive biases: Errors in thinking and memory
• Emotional biases: Influence of emotions on decisions
• Social biases: Impact of social context and others
• Motivational biases: Self-serving interpretations
# Systematic Biases Classification
systematic_biases = {
  "cognitive_biases": {
    "anchoring": "Over-reliance on first information",
    "availability": "Judging by ease of recall",
    "representativeness": "Judging by similarity to prototypes",
    "confirmation": "Seeking confirming evidence"
  },
  "emotional_biases": {
 &